The Truth About SEO

Thoughout this past year, a week hasn't go by in which I haven't received at least a dozen inquiries about having some Search Engine Optimization [SEO] work done on a website. Everyone wants to be on "Page One Google," or at least somewhere in the running. I've even had clients call to ask about "this marvelous server-software I found" (their words) that would guarantee placement on the seach engines... granted it's not only "good placement, it's Number One, Page One!"

I no longer offer extensive SEO as a package deal on sites I design. There's too much that can be misleading about it. True SEO is an ongoing, long-term discipline. It takes involvement and time to make it work. It also takes a willingness of the site-owner to be a part of that involvement. That's not to say I no longer do this type of work. It's just that it's something that I now handle on a stricly separate basis.

The bottom line is that not everyone can be on Page One (Google, Yahoo, MSN, AOL, etc.) It is logistically IMPOSSIBLE. On the other hand, if you are interested in finding out about your ranking, and would like some "tweaking" on your site to improve it, do feel welcomed to email or call. No promises though. Anyone that does guarantee a particular ranking is either playing with words, simply taking your money - or both!

Improved SEO is possible. It is something you should consider simply as a matter of being a site-owner. It is pretty much akin to keeping your car tuned. Not overly necessary, but you'll get more miles for the gallon.

06.03.07. note. i began a series of articles regarding search engine optimization late last year. unfortunately, time has been lacking to transpose the rest of the articles to the website. i hope to have the remaining sections of the article online by summer's end.