What I had observed (recently - and only because I started looking for it for some unknown reason) was that although the local hometown paper handled "the locals" - it was "the locals" that seldom listed websites in their advertising. Was it oversite? Or, simply that they didn't have a website? I didn't know.

Mind you, I do everything I can to "shop, buy, eat, travel… locally." I'm not one for globalization (I'm way too pessimistic to think that way) and there are my qualms about the local mega-stores moving in. I feel, believe, and make prophetic verse of the need for building up local economy, services, entertainment, and recreation. "Where have all the farmers gone?"

I resist traveling out of the town to see a show, or visit a gallery. And… to shop? Hey, Costco is far enough for me. The Danbury Mall? Thrice a year.

But, along the way, I end up shopping online from time to time. A little eBay here. Some JR Electronics there. The heating element in the oven recently fizzled out. I looked online. A place out in Oklahoma would send it USPS Priority Mail for $27. But - the bride went out and bought it at a local appliance store for $42.85. I could only wonder… was it a matter of local economy or volume sales? Does it matter? Now, three days later, the oven is cooking our homemade stromboli. The $15.85 difference does still haunt me - but the homemade will be good and ease the pain.

As I begin prospecting the returns on advertising locally, I can only wonder what will come of it. The bulk of keyboarding and graphics in this studio for the past decade (plus!) has been commission work from larger studios and private sites. I was (continue to be?) the $27 online bargain.

New Milford grows. All of Litchfield County is beginning to become the suburb. Strange thing. I recently took in some webWork from New York, New Jersey, Maine and Illinois - referrals. Maybe that's just the way it is… (pause) nowadays.

It's all just an observation. I doubt there's much that would change "how" or "why" things are the way they are… but I do enjoy that certain sensation when doing work for people that ask some of the same questions I do - even moreso, when "stopping in" isn't a day trip.